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A Mark that came later...
For months, ROOTING lived through walks, conversations, and quiet moments in nature. It took shape through practice rather than design, through presence rather than visuals. The logo only appeared later, when there was enough lived experience for the form to grow from something real.
The inspiration came not from a sketchbook, but from nature itself. Watching a seed germinate into a sprout, I was struck by how much life unfolds before anything becomes visible. Roots grow first, unseen, anchoring and nourishing what is to come. Only then does the sprout emerge, slowly and without urgency. That rhythm felt deeply aligned with what ROOTING had already become.
When I began shaping the logo, I returned to the idea of a stamp. In Japanese and Chinese traditions, a family or name stamp is a mark of identity, intention, and belonging. It is pressed only when something is ready to be named. The ROOTING mark was conceived in that same spirit, as a seal that honours what had already taken root.
Where Letters Take Root...
The form of the mark grew from the word ROOTING itself, with the letters softened into organic shapes rather than spelled out. Like roots beneath the soil, some elements are visible, while others are held in space. The name is present, but quietly so.
At the centre sits a form inspired by the character 木, meaning tree or wood. It carries the stillness of a trunk and the openness of branching, holding the letters t, i, and n within it. This central form reflects nature as the steady axis of ROOTING, something to return to again and again.
On either side, two mirrored shapes face one another. They carry the R and g of ROOTING, while the circular spaces within them imply the os. These spaces matter. They remind me that growth does not need to fill every gap, and that presence often lives in what is left open.
What the Mark Holds...
This mark reflects how ROOTING understands well-being. It is relational rather than individual. It grows through stillness rather than force. And it unfolds with compassion rather than speed. These ideas sit at the heart of ROOTING’s values: Wholeness in Connection, Stillness in Presence, and Compassion in Growth.
The ROOTING mark is not a starting point. It is a moment of recognition. Like a sprout breaking through the soil, it appears only after enough care, patience, and unseen growth have already taken place.
ROOTING
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